Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98479
| Title: | Faxi Temple's Mamori Product Promotion | GreatCase100 | Authors: | Yu, Shou Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Faxi Temple's Mamori product promotion in Hangzhou demonstrates the success of attracting young people's attention and increasing awareness. | Keywords: | China -- Hangzhou Tourism -- Marketing Tourism Buddhist temples |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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