Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98474
| Title: | Zhuhai Bay Hotel Chinese Restaurant | GreatCase100 | Authors: | Zhao, A Ming Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Zhuhai Bay Hotel Chinese Restaurant demonstrates the adoption of an integrated marketing strategy to successfully launch a spike campaign through identifying consumer demand and interactive marketing on multiple platforms, which has achieved good sales results and customer reputation. Still, it faces challenges regarding raw material costs and product reputation. | Keywords: | Restaurants -- Marketing Hospitality industry -- Marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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