Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/97790
Title: Litang Tourist Destination Marketing Case Study | GreatCase100
Authors: Lin, Pearl
Wang, Yuyuan
Issue Date: 2023
Abstract: This study focuses on tourism destination development. It takes the example of TikTok KOL and explains why local governments should consider and address how to promote tourism destinations' development further.
Keywords: China--Sichuan Sheng
Tourism -- Marketing
Internet marketing
Social media
Publisher: Hong Kong Polytechnic University
Appears in Collections:Open Educational Resources

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