Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97787
| Title: | Marriott BONVOY Wedding Marketing Case Study | GreatCase100 | Authors: | Chen, Wenting Lin, Pearl |
Issue Date: | 2023 | Abstract: | This study discussed Marriott BONVOY Wedding marketing progress and explained how to raise potential clients' enthusiasm on Chinese Valentine's Day. By providing one-stop wedding services, Marriott successfully inspires customers to influence, recommend and develop other users around them, thus better breaking through the market barriers. | Keywords: | Weddings Hospitality industry -- Marketing Special events -- Management Target marketing Hotels -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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