Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97785
| Title: | Shanghai Pudong Mandarin Oriental Hotel Studycation Marketing Case Study | GreatCase100 | Authors: | Xiao, Echo Yutong Lin, Pearl |
Issue Date: | 2023 | Abstract: | This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment. | Keywords: | COVID-19 (Disease) -- Economic aspects Hospitality industry -- Marketing Hotels -- Marketing Target marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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