Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/97784
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Fang, Zhulin Ashe | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/j3860735z | - |
| dc.language.iso | chi | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Target marketing | - |
| dc.subject | Family vacations | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Pet accommodations | - |
| dc.title | Hilton Marketing Case Study | GreatCase100 | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | This study discussed a new hotel package, "Study+vocation," a marketing program of Shanghai Pudong Mandarin Oriental Hotel during the CO-VID 19 epidemic. It takes the stress out of families with working parents and provides a comfortable and reliable learning environment. | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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