Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/94942
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Chan, Winslet | - |
| dc.date.accessioned | 2022-09-01T07:59:23Z | - |
| dc.date.available | 2022-09-01T07:59:23Z | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/70795807n | - |
| dc.identifier.uri | http://hdl.handle.net/10397/94942 | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Marketing | - |
| dc.title | Fundamentals of Modern Marketing | - |
| dc.type | Video | - |
| dc.type | OER | - |
| dc.contributor.department | Department of Management and Marketing | - |
| dc.contributor.department | Academic Registry | - |
| dcterms.abstract | An online lecture on the topic of "Fundamentals of Modern Marketing".It introduce the basic understanding about what is marketing the importance of marketing and also how would the marketers develop the marketing plan and strategies. This lecture is suitable for secondary school and university students as well as the general public. | - |
| dcterms.alternative | 現代營銷基礎 | - |
| dcterms.issued | 2020 | - |
| Appears in Collections: | Open Educational Resources | |
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