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Title: Meatless Meat Relocation
Other Title: The ‘Meatless Meat Relocation’ campaign
Authors: Cheng, Tsz Yin
Cheung, Chi Ho
Ng, Wing Ki
Wong, Chun Hei
Issue Date: 2021
Abstract: Advertising is a “teamwork” industry. AD agencies usually work in teams to provide creative solutions for brands and businesses. The idea of Meatless Meat, to be concise, is to move meatless meat products back to where it truly belongs. We developed a story for the meatless meat, which is to help the meat move home and relocate it to the place where it belongs. Our creative process consists of 2 parts — Ideation and Execution. In the ideation part, we ideate and planned out the ideas of the campaign together. Then we executed different advertising stages, from billboard to mini-site, to ensure consumers having a full advertising experience online to offline. This project has influenced our view to work in the advertising industry. Recognition and praise industry is only a gateway to more. This experience is just a baby step. The knowledge we gain from this project humbles us from knowing there are more to come.
Keywords: Teamwork
Professional Competence
Lifelong Learner
Global Outlook
Subjects: Advertising
Meat substitutes
Award: Gold Award, HK4As Students' Award 2019
Best of Show, HK4As Students' Award 2019
Rights: All rights reserved
Appears in Collections:Outstanding Work by Students

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