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Title: Understanding the cruising experience of Chinese travelers through photo-interviewing technique and hierarchical experience model
Authors: Hung, K 
Issue Date: Dec-2018
Source: Tourism management, Dec. 2018, v. 69, p. 88-96
Abstract: North America has long been the center of cruise business, followed by Europe. However, the increasing interest of Asian travelers in cruises and their affordability motivated destinations to actively develop cruise terminals to accommodate mega cruise ships. Cruise vacation appeals to the Chinese travel population as an attractive travel alternative. However, the mindset of Chinese travelers should be explored further, which is important in the effective design of targeted, attractive, and appealing cruise products. This study photo-interviewed 20 Chinese cruisers from four major cities in China to understand their cruising experience. The hierarchical experience model is proposed based on interview data. The study offers an alternative view of travel experience, which has theoretical and practical significance.
Keywords: Cruise tourism
Experience
Hierarchical experience model
Photo elicitation
Photo-interviewing
Publisher: Pergamon Press
Journal: Tourism management 
ISSN: 0261-5177
EISSN: 1879-3193
DOI: 10.1016/j.tourman.2018.05.018
Rights: © 2018 Elsevier Ltd.
© 2018. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/
The following publication Hung, K. (2018). Understanding the cruising experience of Chinese travelers through photo-interviewing technique and hierarchical experience model. Tourism Management, 69, 88-96 is available at https://doi.org/10.1016/j.tourman.2018.05.018
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