Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/68393
| Title: | SG50 : the Journey metaphor in the 2015 Singapore election campaign | Authors: | Wong, MC Tay, D Yap, FH |
Issue Date: | 2016 | Source: | RaAM 11 : Metaphor in the Arts, in Media and Communication, the 11th Conference of the Association of Researching and Applying Metaphor, Freie Universitat Berlin, Germany, July 1-4, 2016 (Talks) (Presentation) | Abstract: | Objective of this presentation How different ideologies behind metaphors can be negotiated to construct political identities to influence public opinion? --To examine PAP (People’s Action Party)’s use of JOURNEY metaphors during the 2015 Singapore General Election --To compare the opposition parties’ re-adoption of the metaphor as a counter response To examine the impact of location/genre differences upon politicians’ use of JOURNEY metaphors |
Rights: | Posted with permission of the author. |
| Appears in Collections: | Presentation |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RaAM_2016_Singapore_General_Election_July_3_FINAL.pdf | 3.46 MB | Adobe PDF | View/Open |
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