Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/115153
DC FieldValueLanguage
dc.contributorSchool of Design-
dc.creatorChan, Chak Ray-
dc.creatorCheung, Hoi Ho Ian-
dc.creatorChan, Ka Lo Carol-
dc.creatorLam, Hei Yin Belle-
dc.identifier.urihttps://ows.lib.polyu.edu.hk/s/ows/item/4309-
dc.language.isoEnglish-
dc.rightsAll rights reserved-
dc.subjectSemiotics and Visual Metaphor-
dc.subjectTypography and Cultural Integration-
dc.subjectBrand Identity and Storytelling-
dc.subjectUser Experience and Interaction Design-
dc.subjectMaterial and Production Knowledge-
dc.titleBlending Culture and Creativity: Fruituage-
dc.typeFeature Story-
dc.typeOWS-
dcterms.abstractFruituage was born from the fascination with Hanzi and the desire to give traditional snacks a new identity. The team, Ray CHAN, Ian CHEUNG, Carol CHAN, and Belle LAM designed packaging that used Chinese radicals as a metaphor, making the learning of characters part of the snacking experience. The journey was filled with challenges, especially in merging cultural elements with product design, but regular feedback from PolyU mentors and the Material Resource Centre helped them stay focused. Winning the 2024 Red Dot Design Award and being featured by media outlets was incredibly rewarding. Through this project, the team learned the value of research, collaboration, and creative risk-taking. Fruituage showed us how design can make culture accessible and engaging for everyone-
dcterms.accessRightsopen access-
dcterms.issued2025-09-
dcterms.LCSHPackaging -- Design-
dcterms.LCSHSnack foods -- Packaging -- Design-
dcterms.educationalLevelUndergraduate-
Appears in Collections:Outstanding Work by Students
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