Silk Road Spirits: Domaine du Mouton Bleu

Abstract

Stéphane FAVREAU, Issac HO, and Elsa ZHANG embarked on an unforgettable journey at the 2023 Intercollegiate Wine Business Invitational (IWBI), creating "Domaine du Mouton Bleu," a wine brand inspired by the Silk Road. Guided by mentors Tim Hanni MW and Dr. Crystal Shi, they transformed bold ideas into a practical business plan. Market research was challenging, but by expanding their networks and adapting, they gathered crucial insights. Their diverse backgrounds in winemaking, accounting, and hospitality became their greatest strength. With PolyU’s support and industry connections, their teamwork and perseverance paid off—they won the IWBI Grand Prize. Beyond wine, this experience taught them the true value of collaboration, adaptability, and continuous learning.