Transforming Airline Distribution with Offer and Order Management

Abstract

<p align="justify">The airline industry is shifting from traditional Global Distribution Systems (GDSs) to IATA’s New Distribution Capability (NDC) and Offer and Order Management (OOM), enabling airlines to create, distribute, and fulfill travel offers directly. OOM uses APIs for real-time communication, allowing airlines to control inventory, personalize offers, and adopt dynamic pricing, maximizing revenue and enhancing customer choice with rich content. However, implementing OOM is complex, requiring IT and business process transformation. Airlines face challenges coordinating departments, sourcing talent, and integrating legacy GDSs with NDC. Resistance from travel agents invested in GDSs also complicates adoption, making seamless integration essential. <p align="justify">航空业正从传统的全球分销系统（GDS）向国际航协（IATA）的新分销能力（NDC）以及产品与订单管理（OOM）模式转型，使航空公司能够直接创建、分销和履行旅游产品。OOM 模式利用 API（应用程序接口）进行实时通信，使航空公司能够自主控制库存、提供个性化产品并采用动态定价，从而实现收入最大化，并通过丰富的多媒体内容为客户提供更多元化的选择。然而，实施 OOM 极其复杂，需要对 IT 系统和业务流程进行深刻变革。航空公司在协调跨部门协作、引进专业人才以及将传统的 GDS 系统与 NDC 进行整合方面面临诸多挑战。此外，利益已与 GDS 深度绑定的旅行社所产生的抵触情绪，也增加了推广的难度，这使得系统之间的无缝集成变得至关重要。