A Playful Dining Experience: A Case of MINI CHEF at Lego House

Abstract

<p align="justify">Opened in 2017 near Lego’s headquarters in Billund, Denmark, the Lego House features MINI CHEF, an interactive restaurant where guests build their meals using colored Lego blocks, each representing a different dish. Orders are scanned by a machine, confirmed on a screen, and delivered in Lego-shaped lunchboxes via a conveyor belt, with robots assisting and entertaining diners. The system encourages balanced meals and offers keepsakes for kids. While MINI CHEF has become a global success, its hands-on dining concept slows customer flow, causing long wait times. High demand has also led to supply chain challenges and resource reallocation within the Lego House. <p align="justify">乐高之家（Lego House）于2017年在丹麦比隆（Billund）的乐高总部附近开业。其内部设有 MINI CHEF 互动餐厅，在这里，顾客可以用代表不同菜品的彩色乐高积木拼搭出自己的餐点。拼好的“订单”由机器进行扫描并在屏幕上确认，随后通过传送带输送装在乐高积木造型餐盒中的食物，期间还有机器人协助服务并为食客带来娱乐互动。该系统不仅倡导营养均衡的饮食，还为孩子们提供纪念品。尽管 MINI CHEF 在全球取得了巨大成功，但其倡导的动手体验式用餐模式减缓了客流量，导致排队等候时间较长。此外，极高的需求也带来了供应链挑战，并导致乐高之家内部需要进行资源重新分配。