Standing Out in the Skies Differentiation Strategies for Regal Airport Hotel Hong Kong

Abstract

Regal Airport Hotel, directly connected to Terminal 1 of Hong Kong International Airport, offers 1,171 rooms, extensive meeting facilities, and diverse dining options. Its day-use service caters to transit passengers needing short stays, while the Aviation Package features a Boeing Flight Simulator and pilot experiences for enthusiasts and children. The hotel also provides packages linked to local attractions like Ngong Ping 360 and Hong Kong Disneyland, including accommodation, breakfast, and transport perks. However, competition from the newer, more affordable Regala Skycity Hotel—offering similar packages—poses a challenge, highlighting the need for Regal Airport Hotel to further differentiate its offerings.