Ocean Park’s Strategic Shift: From Theme Park to Conservation and Education Destination

Abstract

<p align="justify">Ocean Park is transforming into a conservation and education destination, launching initiatives like Ocean Park Academy, Mission R, and in-park conservation projects. While these efforts enhance learning and sustainability, the park faces challenges in balancing its new educational focus with its traditional amusement appeal to retain a broad visitor base. <p align="justify">香港海洋公园（Ocean Park）正致力于转型为保育与教育基地，相继推出了“海洋公园学院”（Ocean Park Academy）、“探索号R”（Mission R）以及多项园内保育项目。虽然这些举措提升了科普学习体验与可持续发展理念，但公园也面临着新的挑战：如何在强化教育属性的同时，平衡其传统的娱乐游玩吸引力，以留住广泛的游客群体。