Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114548
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/pn89d707h | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | China -- Hong Kong | - |
| dc.subject | Amusement parks | - |
| dc.title | Hong Kong Disneyland: Differentiation Strategies in a Competitive Theme Park Market | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Hong Kong Disneyland (HKDL) has achieved record profits by localizing offerings, forming strategic partnerships, and hosting unique seasonal events. Despite these successes, HKDL faces challenges from its limited size and increasing competition from larger regional theme parks, which may restrict expansion opportunities and impact its long-term market share. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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