Corporate Social Responsibility: A Case of Rosewood Hong Kong

Abstract

<p align="justify">Rosewood Hotel Group has embraced CSR through initiatives like global youth internships, community employment, and partnerships with local non-profits. However, these efforts present challenges, including resource allocation between CSR and core operations, potential strain on staff, reduced profits from donations, and the risk that similar programs by competitors could dilute Rosewood’s unique position in socially responsible hospitality. <p align="justify">瑰丽酒店集团（Rosewood Hotel Group）积极履行企业社会责任（CSR），推出了诸如全球青年实习计划、社区就业安置以及与当地非营利机构合作等一系列举措。然而，这些努力也带来了不少挑战，包括在社会责任与核心业务之间分配资源的难题、可能给员工带来的额外工作压力、因公益捐赠而减少的利润，以及竞争对手推行类似项目可能削弱瑰丽在“社会责任型款客服务”领域的独特标杆地位。