Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114541
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/h128nf21m | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Pet accommodations | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.subject | Hotels -- Marketing | - |
| dc.title | Niche Marketing Approach: The Case of WM Hotel Hong Kong | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | WM Hotel Hong Kong, part of IHG’s new Vignette Collection, targets nature lovers and pet owners with unique offerings like glamping and pet-friendly packages. However, its remote Sai Kung location limits appeal to general leisure travelers, and low brand recognition—compounded by minimal advertising and weak search engine presence—further challenges its ability to compete with established luxury hotels in more central locations. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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