Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/114539
DC FieldValueLanguage
dc.creatorFung, Clare-
dc.creatorLo, Ada-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/3b591907h-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectChina -- Hong Kong-
dc.subjectAirlines -- Management-
dc.subjectAirlines-
dc.titleSurviving Financial Downfall: A Case of Hong Kong Airlines-
dc.typeCase Study-
dc.typeOER-
dcterms.abstractHong Kong Airlines faced severe financial distress due to political unrest and the pandemic, prompting major restructuring, fleet reduction, and cost-cutting. While these measures saved the airline from liquidation, they resulted in lost market share and diminished service quality, challenging future competitiveness and customer loyalty.-
dcterms.issued2025-
Appears in Collections:Open Educational Resources
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