Surviving Financial Downfall: A Case of Hong Kong Airlines

Abstract

<p align="justify">Hong Kong Airlines faced severe financial distress due to political unrest and the pandemic, prompting major restructuring, fleet reduction, and cost-cutting. While these measures saved the airline from liquidation, they resulted in lost market share and diminished service quality, challenging future competitiveness and customer loyalty. <p align="justify">香港航空（Hong Kong Airlines）因社会局势动荡及疫情冲击面临严重的财政危机，迫使其进行大规模重组、缩减机队规模并削减成本。虽然这些举措使公司免于破产清算，但也导致了市场份额流失和服务质量下降，对其未来的竞争力和客户忠诚度构成了严峻挑战。