Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114527
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/m613mz16b | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | China -- Hong Kong | - |
| dc.subject | Restaurants | - |
| dc.subject | Restaurants -- Marketing | - |
| dc.title | Amico 1890 – Building Community Through Food and Creativity | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Amico 1890, a cozy Italian diner in Mongkok, attracts young locals with its playful menu, social media presence, and personalized celebrations. However, its Chinese-only marketing, limited English menu, reservation-based promotions, and cash payment incentives may deter tourists, non-Chinese speakers, and cashless customers, potentially restricting broader customer growth. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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