Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/114521
DC FieldValueLanguage
dc.creatorFung, Clare-
dc.creatorLo, Ada-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/f1881m48h-
dc.language.isoeng-
dc.publisherHong Kong Polytechnic University-
dc.subjectRoyal Caribbean Cruise Line-
dc.subjectMobile apps-
dc.subjectCruise lines-
dc.titleAdventure at Your Fingertips: A Case of Royal Caribbean International-
dc.typeCase Study-
dc.typeOER-
dcterms.abstractRoyal Caribbean International, the world’s leading cruise line, enhances guest experiences with its innovative mobile app, offering features like self-check-in, virtual safety briefings, personalized activity recommendations, and real-time expense tracking. However, heavy reliance on the app may disadvantage less tech-savvy guests, raising concerns about accessibility and guest satisfaction.-
dcterms.issued2025-
Appears in Collections:Open Educational Resources
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