Adventure at Your Fingertips: A Case of Royal Caribbean International

Abstract

<p align="justify">Royal Caribbean International, the world’s leading cruise line, enhances guest experiences with its innovative mobile app, offering features like self-check-in, virtual safety briefings, personalized activity recommendations, and real-time expense tracking. However, heavy reliance on the app may disadvantage less tech-savvy guests, raising concerns about accessibility and guest satisfaction. <p align="justify">皇家加勒比国际游轮（Royal Caribbean International）作为全球领先的邮轮公司，通过其创新的移动应用程序提升游客体验，提供包括自主办理登船、虚拟安全演习、个性化活动推荐以及实时消费追踪等功能。然而，对该应用程序的高度依赖可能会给不熟悉科技的游客带来不便，从而引发了有关服务普适性和游客满意度的担忧。