Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/114503
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Fung, Clare | - |
| dc.creator | Lo, Ada | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/jh343s77b | - |
| dc.language.iso | eng | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Customer loyalty programs | - |
| dc.subject | Hospitality industry -- Information technology | - |
| dc.subject | Hotel management | - |
| dc.subject | Blockchains (Databases) | - |
| dc.title | Blockchain Technology in Hotel Industry: A Case of Shangri-La Hotels & Resorts | - |
| dc.type | Case Study | - |
| dc.type | OER | - |
| dcterms.abstract | Shangri-La Group’s blockchain-based loyalty program, Shangri-La Circle, uses tokenization to securely manage customer rewards and bookings, reducing reliance on third-party sites and enhancing transparency. While blockchain boosts trust and data security, challenges include costly integration with legacy hotel systems and ongoing concerns about privacy and compliance with data protection regulations. | - |
| dcterms.issued | 2025 | - |
| Appears in Collections: | Open Educational Resources | |
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