Crossing Cultures: Path from Misunderstanding to Mastery

Abstract

Lucas' research journey began with the "Chicken Incident," highlighting cultural miscommunication when a UK manager reacted to a traditional Cantonese chicken dish. This inspired him to explore transcultural communication, leading to his PhD project. He developed a framework with 20 competencies for business professionals and tested it through teaching interventions. Despite challenges like invalid assessments and participant recruitment, support from his supervisor and peers was crucial. Lucas gained skills in data analysis, academic writing, and leadership. His research aims to bridge cultural gaps in business, enhancing communication and efficiency, with plans to continue his work post-thesis.