Assessing public support on the latest Green Deck Scheme

Abstract

This project examines public opinion about the Green Deck Scheme. Although numerous studies have been conducted to demonstrate the feasibility and benefits of the Green Deck Scheme little is known about what the general public thinks about the Scheme. This project fills this gap by assessing public opinion about the Green Deck Scheme in terms of levels of support, attitudes, perceived instrumentality (i.e., benefits and costs), and perceived social norms of support. We also examine the factors associated with people’s support for the implementation of the Green Deck Scheme. Drawing on the theory of planned behavior and its extensions with additional predictors, we examine whether attitudes toward the Green Deck Scheme, perceived social norms of support, institutional trust, general pro-environmental orientations, perceived instrumentality, and place-based evaluations predict support for the Scheme. We provide insights into the profiles of public opinion by conducting person-centered latent profile analyses and examining the correlates of these profiles. Finally, we discuss the findings of a focus-group interview study we conducted, in order to offer insights into how people think about the Green Deck Scheme and their concerns about its implementation.