Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/101006
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Liao, Shunyi | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/rx913q32t | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Artificial intelligence | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Mars Pineapple Hotel | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | The Mars Pineapple Hotel is an innovative marketing project that utilizes generative AI technology to create videos and images based on specified requirements. The hotel targets astronauts, scientists, and individuals interested in future technology and space travel. Its unique selling points include a pineapple-inspired design, emphasizing technological innovation, and personalized experiences such as stargazing through grid skylights and experiencing lunar craters in space capsule rooms. However, there are challenges in terms of the unstable quality of AI-generated content and the inability of AI to understand human emotions and create individualized experiences. Feedback and improvements are needed to enhance the marketing outcome and address these challenges. | - |
| dcterms.alternative | 火星凤梨酒店营销项目 | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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