Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/101005
Title: The Westin Xiamen Hotel and Sen Ran Camping Health Journey | GreatCase100
Other Title: 厦门威斯汀酒店X森燃露营联合营销
Authors: Lin, Pearl
Liu, Xiao
Issue Date: 2023
Abstract: The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
Keywords: Hotels -- Marketing
Hospitality industry -- Marketing
Publisher: Hong Kong Polytechnic University
Appears in Collections:Open Educational Resources

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