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http://hdl.handle.net/10397/101000
Title: | AI Digital Salesman Live Streaming- Hotel X Concert Package Promotion | GreatCase100 | Other Title: | AI数字人直播-酒店X演唱会套票促销 | Authors: | Lin, Pearl Yu, Joe |
Issue Date: | 2023 | Abstract: | The Hotel X concert package promotion utilized AI digital salesman live streaming to attract customers and generate sales. The hotel focused on creating unique and attractive packages, leveraging its convenient location near the concert venue. The promotion was carried out on platforms such as Xiyou and Fliggy, utilizing AI digital salespersons for live streaming. The outcome was a sold-out package, increased platform browsing, and significant downloads on Fliggy. The hotel gained opportunities, revenues, and improved brand recognition. The implications include the need to embrace live streaming as an efficient marketing channel and to collaborate with other entities for unique offerings. Emotional connections and an allocation of resources are important considerations in this evolving landscape. | Keywords: | Hotels -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
Appears in Collections: | Open Educational Resources |
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