Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/100996
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Wang, Luowei | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/wd375w66b | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | International Youth Culture Center Live Show Marketing | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | Through market research, International Youth Culture Center was seen as too formal and wanted to break traditional impressions and extend marketing beyond professional clients. It needed to target different audiences for various business formats in the complex.To address these challenges, International Youth Culture Center identified market hotspots and strong IPs in 2014, and found that live TV shows, specifically "Running Man Brothers", were the hottest trend. By combining the conference center's highlights and the show's popularity, we successfully implemented our event marketing plan. After the program aired, International Youth Culture Center became a city-wide hotspot, achieving our marketing and budget targets. | - |
| dcterms.alternative | 国际青年文化中心真人秀营销案例分享 | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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