Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/100995
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Xiao, Jingjing | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/w9505093w | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Festivals -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Chinese New Year Celebration By AI Rabbit -Hotel Group | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | InterContinental Hotel Group (IHG) successfully utilized AI technology for their Chinese New Year marketing campaign, creating AI rabbits to represent each hotel brand and incorporating AR+AI technology in their "New Year Catching Joyful Rabbits" campaign. This innovative approach attracted attention and engagement from consumers, with over 60,000 New Year red envelopes claimed within three days. The campaign achieved great exposure, with the IHG logo being seen over 44 million times during 280,000 interactions. This pioneering exploration of AI technology in the hotel industry has positioned IHG as a leader and raised questions about the potential for AI to enhance marketing efficiency and consumer interaction. | - |
| dcterms.alternative | AI兔兔来拜年-洲际集团 | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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