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| Title: | Aden Select Shenzhen Taizi Hotel Brand Promotion | GreatCase100 | Other Title: | 伊敦睿选酒店 | Authors: | Lin, Pearl Fang, Lili |
Issue Date: | 2023 | Abstract: | The Aden Select Shenzhen Taizi Hotel, formerly known as the Shenzhen Taizi Hotel, was established in 1983 and recently underwent an upgrade and renovation. It is now managed by Shenzhen China Merchants Aden Hotel and Apartment Management Co., Ltd. It is located in Shekou, Shenzhen, with easy access to transportation and popular tourist attractions. The hotel has 107 rooms with a coastal and retro industrial theme. China Merchants Aden's brand "Aden" has been successful in the hotel industry, providing high-quality service to high-end guests. The aim is to create a comforting experience for travelers and make life on the road enjoyable. | Keywords: | Hotels -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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