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http://hdl.handle.net/10397/100985
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Shi, Francie | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/zw12z583r | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | Hotel Marketing New Track-Content-Drive Marketing of Yushui Hot Spring Inn | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | Yushui Hot Spring Inn, a luxurious hotel, successfully implemented new media marketing and experiential strategies to meet the demands of high-end vacationers. By creating engaging content, such as TikTok videos showcasing their unique swimming pools, and hosting creative activities like Ferrari member salons, the hotel attracted a large number of fans and increased business performance. Their performance data showed significant growth in user numbers and revenue, while brand data demonstrated impressive online engagement and return on investment. The challenges ahead include accurately targeting customers in a declining economy and differentiating the hotel in a competitive landscape. | - |
| dcterms.alternative | 酒店营销新赛道-御水温泉竹溪谷酒店内容驱动市场营销 | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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