Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/100980
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Cao, Nicole | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/2n49t225f | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Special events -- Management | - |
| dc.subject | Target marketing | - |
| dc.subject | Weddings | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | "Cloudy Dreamland" Wedding Art Exhibition - Hangzhou Fayun Anman | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | Hangzhou Fayun Anman, a picturesque resort, successfully utilized immersive and digital marketing strategies to promote its outdoor wedding services. Through a wedding art exhibition, themed "Cloudy Dreamland," the resort created immersive experiences for guests, featuring traditional ceremonies and healing rituals. Promotion through social media platforms garnered significant attention, with likes, shares, and inquiries from interested couples. The exhibition enhanced the resort's brand image and uniqueness. However, the challenge for Hangzhou Fayun Anman lies in maintaining its high-end positioning amidst increasing competition and price wars in the outdoor wedding market. Revenue growth while upholding luxury positioning is a key consideration for the resort's future success. | - |
| dcterms.alternative | “云深不知处”主题婚礼艺术展-法云安缦 | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
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