Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/100979
| Title: | Shandong Cuisine Health Banquet - Jinan Inzone Royal Plaza Hotels | GreatCase100 | Other Title: | 鲁菜养生宴—济南银座颐庭大酒店 | Authors: | Lin, Pearl Yang, Jenny |
Issue Date: | 2023 | Abstract: | Jinan Inzone Royal Plaza Hotels launched the Shandong Cuisine Health Banquet to cater to the health-conscious dining trends of middle and high-end business travelers. The banquet combines the health benefits of Shandong Cuisine with the philosophy of Confucianism. Promoted through industry experts and media, the banquet has gained attention and increased the hotel's visibility. However, the hotel faces challenges in maintaining its popularity amidst changing dining trends and may need to continuously introduce new dishes to adapt to market changes and customer needs. | Keywords: | Hotels -- Marketing Restaurants -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/5m60qs240
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.