Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/100973
DC FieldValueLanguage
dc.creatorLin, Pearl-
dc.creatorLian, Yuxin-
dc.identifier.urihttps://oer.lib.polyu.edu.hk/concern/works/p2676w056-
dc.language.isochi-
dc.publisherHong Kong Polytechnic University-
dc.subjectHotels -- Marketing-
dc.subjectHospitality industry -- Marketing-
dc.titleShanghai International Convention Center Oriental Riverside Bund View Hotel | GreatCase100-
dc.typeOthers-
dc.typeOER-
dcterms.abstractShanghai International Convention Center Oriental Riverside Bund View Hotel, located in Shanghai's Lujiazui Financial and trade center, has successfully implemented a marketing strategy based on the AISAS theory. By focusing on attention, interest, search, action, and share, the hotel has transformed its image to attract a younger customer base and increase revenue. Utilizing existing resources, such as its lawn and partnerships with local art museums, the hotel has hosted the Lujiazui Financial City International Coffee Culture Festival and created family-friendly activities. This strategy has generated additional income, expanded the hotel's exposure on social media, and established its leadership in the hospitality industry. The challenges ahead include maintaining uniqueness, ensuring safety, and providing personalized experiences to meet evolving consumer preferences.-
dcterms.alternative上海国际会议中心东方滨江大酒店-
dcterms.issued2023-
Appears in Collections:Open Educational Resources
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