Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/100969
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Lin, Pearl | - |
| dc.creator | Gao, Zhong Kai | - |
| dc.identifier.uri | https://oer.lib.polyu.edu.hk/concern/works/tt44pn25p | - |
| dc.language.iso | chi | - |
| dc.publisher | Hong Kong Polytechnic University | - |
| dc.subject | Hotels -- Marketing | - |
| dc.subject | Hospitality industry -- Marketing | - |
| dc.title | MGM Grand Sanya | GreatCase100 | - |
| dc.type | Others | - |
| dc.type | OER | - |
| dcterms.abstract | In the fiercely competitive hotel market, MGM Grand Sanya, with its hardware shortcomings compared to new luxury hotels in the area, faced challenges and opportunities. To maintain market vitality and achieve revenue growth, the hotel employed effective marketing strategies. By accurately segmenting customer groups and developing tailored products, such as a Suite Terrace Wedding Scene for small-scale outdoor weddings, the hotel increased its visibility and conversion rate. Implementing brand cross-border cooperation, MGM Grand Sanya formed unique joint products to attract more customers and enhance brand exposure. Additionally, through optimizing space scenes and creating popular photo hotspots, the hotel maintained its popularity. | - |
| dcterms.alternative | 三亚美高梅度假酒店 | - |
| dcterms.issued | 2023 | - |
| Appears in Collections: | Open Educational Resources | |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/tt44pn25p
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.