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http://hdl.handle.net/10397/90536
| Title: | Chek Lap Sans | Authors: | Kwong, Tsz Yan Angel | Abstract: | Chek Lap Sans is a Traditional Chinese typeface designed specifically for signage of the Hong Kong International Airport in Chek Lap Kok, aiming for both functionality and personality. The typeface is designed with considerations of legibility under negative polarity display, to suit the need of the current blue light-box signs with white text. It has generous negative spaces within character, optical adjustments to compensate for the glowing effect, and subtle features that contribute to its visual identity.It also includes relevant icons with references to the local context. Several design decisions were informed by the findings from user tests. | Keywords: | Communication Design Typeface Design Typography Visual Identity Design Research |
Subjects: | Type and type-founding Graphic design (Typography) Chinese characters in art |
Rights: | All rights reserved |
| Appears in Collections: | Outstanding Work by Students |
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