The effects of supply chain innovation, dynamic capabilities on supply chain performance in fashion industry

Abstract

The supply chain is seen as a source of competitive advantage, and its innovation has become a critical research topic in business-to-business marketing and production. However, the main obstacle to empirical research on supply chain innovation is the lack of validated and well-developed measurement scales for supply chain innovation. Therefore, it is necessary to develop the measurement of the supply chain innovation construct. By collecting primary quantitative and qualitative data, a multi-item measurement scale of supply chain innovation was developed using the 10-step validation procedure of MacKenzie et al. (2011). Supply chain innovation was then operationalized as a multidimensional construct with three aspects, marketing, technology development, and logistics-oriented innovation activities, resulting in 29 measurement items. Business-to-Business marketers can apply this empirically validated scale to evaluate their supply chain innovation efforts and identify areas for improvement.