Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/88582
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Title: Factors triggering customer willingness to travel on environmentally responsible electric airplanes
Authors: Han, H
Lho, LH
Al-Ansi, A
Ryu, HB
Park, J 
Kim, W
Issue Date: 1-Apr-2019
Source: Sustainability, 1 Apr. 2019, , v. 11, no. 7, 2035, p. 1-16
Abstract: Utilizing a quantitative methodological approach, the present study presented and investigated an integrated model embracing environmental corporate social responsibility, image, emotional attachment, attitude, and moral norms in order to explicate airline patrons' intention formation for adopting eco-friendly electric airplanes. Our findings revealed that the proposed associations among research constructs were all significant, and that image, emotional attachment, attitude, and moral norms significantly mediated the effect of environmental corporate social responsibility on intention. In addition, the salient role of image of electric airplanes in building intention was uncovered. Despite the importance of greening airline products in the aviation industry, electric airplanes are a topic that has barely been explored. The results of this study can help airline practitioners and researchers to understand consumer readiness and willingness to adopt such eco-friendly alternatives to conventional air-flights. Implications are discussed.
Keywords: Environmentally responsible electric airplanes
Environmental corporate social responsibility
Moral norm
Image
Emotional attachment
Attitude
Publisher: Molecular Diversity Preservation International (MDPI)
Journal: Sustainability 
EISSN: 2071-1050
DOI: 10.3390/su11072035
Rights: © 2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
The following publication Han, H.; Lho, L.H.; Al-Ansi, A.; Ryu, H.B.; Park, J.; Kim, W. Factors Triggering Customer Willingness to Travel on Environmentally Responsible Electric Airplanes. Sustainability 2019, 11, 2035 is available at https://dx.doi.org/10.3390/su11072035
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