A method to assess the competitiveness of property developers

Abstract

Real estate (or property) development has been considered as one of the pillar industries in the Mainland Chinese economy. Followed by the globalization of economy and 'macro-control' policy by the central government to cool down the overheated economy, the real estate industry has faced strong competition and further development. 'Competitiveness' has long been considered as a core factor for the success and sustainable development of the coproates. Though the study of corporate competitiveness has been extensively conducted in business industry, there is a paucity of research that has investigated the competitiveness of the real estate corporate (or the property developer) in China. With the limitations and deficiencies of the current research in mind, this study developed a method to investigate the competitiveness of the real estate development corporate in the Mainland China. The purpose of this research is to investigate and develop an analytical system for the corporate competitiveness of the real estate corporate in China. It also aims to evaluate the 'health condition' of the corporate in different aspects of competitiveness. A systematic and structured evaluation approach can assist the corporate to identify the strengths and problems existed. This study aims to provide some insights for the sustainable development of the real estate development corporate in China.