Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/99032
| Title: | Huang Bao Che Car Rentals | GreatCase100 | Authors: | Chen, Long Lin, Pearl |
Issue Date: | 2023 | Abstract: | This case study discusses how Huang Bao Che seized the critical opportunity of outbound tourism by creating innovative videos that established emotional connections with potential customers and ultimately led to order conversions. It highlights the importance of personalized services, creative videos, and emotional links in marketing strategies. | Keywords: | Automobile leasing and renting Tourism -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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