Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/9859
Title: An enhanced TAC/AA competition model designed for sponsored search market
Authors: Li, B
Fang, X
Sun, R
Luo, X
Chang, WH
Keywords: Competition model
Sponsored Search Market
Trading Agent
Issue Date: 2014
Publisher: Institute of Electrical and Electronics Engineers Inc.
Source: 2014 International Conference on IT Convergence and Security, ICITCS 2014, 2014, 7021731 How to cite?
Abstract: This article describes an improved competition model named NightMare Agent for Trading Agent Competition Ad Auction which simulate the real Sponsored Search Market. The experiment result shows that the proposed model had satisfactory performance, especially fitted with the high capacity situation. Furthermore, this article also evaluates the results with other classic models, and discusses the future works.
Description: 4th 2014 International Conference on IT Convergence and Security, ICITCS 2014, Beijing, 28-30 October 2014
URI: http://hdl.handle.net/10397/9859
ISBN: 9781479965410
DOI: 10.1109/ICITCS.2014.7021731
Appears in Collections:Conference Paper

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