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http://hdl.handle.net/10397/98500
| Title: | Da Dong Roast Duck | GreatCase100 | Authors: | Yang, Yan Di Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Da Dong Roast Duck demonstrates the establishment of an excellent corporate image through various marketing strategies such as product innovation, Internet promotion, and internal marketing, which consequently explored more potential consumers. | Keywords: | China -- Beijing Restaurants -- Marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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