Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98495
| Title: | Fliggy Japan Kyushu Promotion | GreatCase100 | Authors: | Ma, Yun Lin, Pearl |
Issue Date: | 2023 | Abstract: | The case of Fliggy and JR Kyushu campaign with Kyushu mini-train and cherry blossoms inspired young users to identify with the value of Kyushu tourism and increased the impact on the destination. | Keywords: | Tourism Tourism -- Marketing Japan -- Kyūshū Region |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
Access
View full-text via https://oer.lib.polyu.edu.hk/concern/works/47429961f
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.