Please use this identifier to cite or link to this item:
http://hdl.handle.net/10397/98486
| Title: | Jiu Longkou Scenic Spot | GreatCase100 | Authors: | Lin, Pearl Deng, Jing |
Issue Date: | 2023 | Abstract: | The case of Jiulongkou Scenic Spot demonstrates that through the strategy of joint marketing and new media marketing, it successfully attracted the cooperation of Photo Travel Club and Spring Airlines to develop the tour itinerary,gaining immense popularity and sales. | Keywords: | Strategic alliances (Business) Hotels -- Marketing Target marketing Hospitality industry -- Marketing |
Publisher: | Hong Kong Polytechnic University |
| Appears in Collections: | Open Educational Resources |
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