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Title: A comparison of main-destination visitors and through travelers at a dual-purpose destination
Authors: Mckercher, B 
Issue Date: 2001
Publisher: SAGE Publications
Source: Journal of travel research, 2001, v. 39, no. 4, p. 433-441 How to cite?
Journal: Journal of travel research 
Abstract: Dual-purpose destinations serve both tourists choosing an area as their main destination and those using it as a stopover or secondary destination. While the dual role of most destinations is widely recognized, the importance of the through-traveler segment is often unappreciated, unrecognized, or misunderstood. Indeed, to date, little work has been conducted examining main-destination and through travelers. This article reports on a study conducted in Albury, New South Wales, Australia, the largest city located between Melbourne and Sydney. It discovered that main-destination and through travelers were so significantly different that they could be considered discrete markets. Indeed, the study suggests that some dual-purpose destinations ought to consider a multiple positioning strategy to appeal to these different segments. Main-destination and through travelers come from different geographic areas, have different demographic profiles, and exhibit different behavior at the destination.
ISSN: 0047-2875
EISSN: 1552-6763
DOI: 10.1177/004728750103900410
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