Evaluate the managerial effectiveness of artificial intelligence– case studies from HSBC and iQiYi

Abstract

The concept of Artificial Intelligence (AI) has become more popular today due to the increased data volumes, advanced algorithms, and improvements in computing power and storage. Many industries began to have high demand for various AI capabilities to facilitate smarter internal and external transactions and operations. This paper discusses the AI applications in two of the important industries: financial industry and video streaming industry. Specifically, it conducted two descriptive case studies to investigate the managerial effectiveness of AI campaigns in HSBC and iQiYi (China). Managerial implications were given at the end.