Regional attraction assessment method and device

Abstract

The invention is applicable to the technical field of geographic information, and provides a regional attraction assessment method and device. The regional attraction assessment method comprises the steps: obtaining sign-in data generated when a user signs in through a target social application; clustering the sign-in data to obtain region of interest information; counting the number of the sign-in places contained in each interest area based on the place identifiers of the sign-in places in the interest area and the position information of the sign-in places; constructing an access model based on the interest area information; and based on the number of the sign-in places and the access model, determining attraction assessment information of the interest area. According to the scheme, theattraction assessment information of the interest area is determined based on the sign-in data, and the mutual dependency relationship between the user experience and the interest area attraction, the space area and other comprehensive factors are comprehensively considered, and the accurate attraction assessment information of the interest area is obtained. 本发明适用于地理信息技术领域，提供了一种区域吸引力评估方法及设备，包括：获取用户通过目标社交应用进行签到产生的签到数据；对所述签到数据聚类，得到兴趣区域信息；基于所述兴趣区域中的签到地点的地点标识及其位置信息统计每个所述兴趣区域包含的签到地点的数量；基于所述兴趣区域信息，构建访问模型；基于所述签到地点的数量以及所述访问模型，确定所述兴趣区域的吸引力评估信息。上述方案，基于签到数据确定兴趣区域的吸引力评估信息，综合考虑用户经验和兴趣区域吸引力的相互依赖关系，以及空间区域面积等综合因素，获取准确的兴趣区域的吸引力评估信息。