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Title: Non-utilitarian' shopping : young female fashion consumers' emotional motives and experiences
Authors: Leung, CS
Chu, WC 
Lee, TS
Issue Date: 2003
Publisher: Routledge, Taylor & Francis Group
Source: Journal of the Textile Institute, 2003, v. 94, no. 1/2 part 2, p. 89-98 How to cite?
Journal: Journal of the Textile Institute 
Abstract: By means of the qualitative approach of existential-phenomenological interviews, this paper examines the non-utilitarian and emotional shopping motives and associated behaviour of young female fashion consumers in Hong Kong. A number of such shopping motives are identified and discussed in the light of the shoppers' buying experience. Implications for fashion marketers are also mentioned.
ISSN: 0040-5000
EISSN: 1754-2340
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