Please use this identifier to cite or link to this item: http://hdl.handle.net/10397/9641
Title: Analysing room rates and terms and conditions for the online booking of hotel rooms
Authors: Law, R 
Wong, R
Keywords: Room rates
Terms and conditions
Online bookings
Issue Date: 2010
Publisher: Routledge, Taylor & Francis Group
Source: Asia Pacific journal of tourism research, 2010, v. 15, no. 1, p. 43-56 How to cite?
Journal: Asia Pacific journal of tourism research 
Abstract: Online hotel bookings have recently become popular in both direct and indirect distribution channels. Although prior studies have stated that attempting to find the lowest price is a major factor for customers in choosing a website for booking, the existing literature contains virtually no articles that examine the terms and conditions (T&C) offered on online reservation channels. The study reported herein investigated the importance of the room rates and T&C on six major websites for the 97 hotels on the member list of the Hong Kong Hotels Association (HKHA). The findings of this study are expected to provide a better understanding of the T&C for online bookers of hotels via different online distribution channels.
URI: http://hdl.handle.net/10397/9641
ISSN: 1094-1665
EISSN: 1741-6507
DOI: 10.1080/10941660903310102
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